One of the sites which really make the internet great is Identifont. If you’re looking to find out what a particular typeface is, you can go there, answer a series of questions about the shapes of the letters, and it will give you your font. It gives a nice link to a place where you can buy it too, presumably where it’s making money from.
I was reading a little of Jeff Noon’s “nymphomation“, and thought that the font might be Futura. I went to the site, answered 22 questions such as..
“what shape is the tail on the capital Q?”
“is the dot on the i round or square?”
and found out that the typeface they use in my copy is “Avenir”, not Futura. Here’s the link to it.
Avenir